The internet is just amazing, isn’t it? We have all the knowledge of the world at our fingertips. As well as instant connection to anyone, anywhere. But what is this ease of communication and overwhelming blast of information really doing to us and our ability to attract customers and get attention? In this great video…
Read More →Now a days, marketing can be boiled down into two categories: Outbound Marketing and Inbound Marketing. Outbound Marketing is the aggravating, expensive, and ineffective stuff that we all despise. Commercials, postcard campaigns, cold calls; all of the marketing techniques that interrupt and force themselves in front of us and especially others. Five to ten years ago, that…
Read More →Thanks to Fast Company for releasing this exclusive excerpt from The Guide to Going Viral – Advice from Jonah Berger from his latest book, Contagious: Why Things Catch On. These are six easy-to-learn, easy-to-share ways for your business to earn the audience that it needs to thrive. 6 “STEPS” To Making Ideas, Products Go Viral…
Read More →Facebook Reaches 1 Billion Users. That is a “1” followed by nine zeroes. My goodness. Many writers place this milestone in the context of how the company’s shares are growing. Not me. A social media user transforms him- or herself into a commodity. They then market themselves. Let’s say that you own a business. You…
Read More →The teenagers busily tapping their touch-sensitive cell phone screens are writing ad-copy. They don’t even know it, but they are refining a business skill that may be harvested in years to come. Social Media Gives Teens Vital Business Skills. Parents and older passers-by may glower at these “connected” youths. To older generations, social…
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