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Educate Customers as to what they Really Want

Don’t tell people what they must have, Educate Customers as to what they Really Want. As an expert in what you do, you know what’s possible, what’s reasonable, and what’s effective in your field. You have the education, the experience, and the know how that has enabled you to be in the business that you’re…

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Am I being Watched?

Am I being watched? When Outbound Marketing does work, it’s creepy. Pulling into my drive way, on my way back from the store, I cracked my car door open to the sound of whistling. At first, I was sure it was someone trying to get my attention. Looking around, not spotting anyone, I mimicked the whistle…

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Outbound Marketing, 7 Secret tips

You’ve finally done it! You’ve started your business or revamped your service to satisfy your target customer. All you need now is to get the word out. Your business has a quality product or service for a competitive price that would find remarkable success — if only your potential customer base knew about it. So…

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Avoid Eating Print Jobs

    If you’ve ever done any print marketing, you’ve probably heard the term “Eating a Job”. Typically, it means that a drastic mistake has been made by someone during the process of creating a marketing piece. Technically you as the customer have the ultimate responsibility. We all know however that the customer is always…

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Magic of Typography.

I don’t know if you’re a fan, but last night I was catching up with my favorite series: The Game of Thrones. Holy expletive, is it awesome. During the latest episode, between all the dragons, castles, and shocking weddings (watch the series to get the reference), one of the characters said something that helped me…

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