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10 Commandments of Effective Package Design

I don’t really want to get biblical so let’s just say that I’ve been doing packaging for a long time. And the one thing that has been reconfirmed for me more than anything else through countless product launches is that the packaging of your product will be a critical element of your products success.

As the first thing that your potential customer interacts with, your package design is the face of your product and, more often than not, the factor that will get or lose you the sale.

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Amazon is Changing the Game: The Next Evolution in Shopping

It had seemed that we were at the end of the age of the “retail store” – but instead we are on the brink of a retail revolution. What does this mean and where could it take us?

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Beating your Competition

Competition is that driving force that will force your business to sharpen its spear and rethink its strategies. But rest assured, business doesn’t need to become a battlefield. With the right tools and strategies, you can make short order of your business rivals while Beating your competition.

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Cyber Monday

It won’t be long and every day will be another “Official Holiday”. There’s  President’s Day, Labor Day and Christmas Day. In the US there seems to be a Holiday for everyone. It won’t be long before we will run out of days, to make into holidays. This November 28th  it will be Cyber Monday. Please…

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