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Businesses will only use Helvetica font in the future…thanks, Facebook…

Business Insider argues that businesses will only use Helvetica font in the future. The reason is that the font works well mentally with us humans, it’s even immune to size manipulation. Business Insider notes Facebook as being a prime propagater of Helvetica’s trendiness internationally. Since so many people use Facebook, in other words, the font is…

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Brand Value

This is back from 2009, but it’s worth noting that some brands are irreplaceable. Since Michael Jordan is turning 50 come this February 17th, I thought I’d commemorate His Airness by commenting on Jordan’s revolutionizing of athlete branding. Brand Value? It was in 2009 that the Air Jordan brand surpassed the $1 billion mark, making…

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Company needs a motto

Company needs a motto and a catchy logo. Can’t come up with it yourself? Pay someone else to come up with it (*cough* Cimetta Design *cough*). Cracked posted their 9 most meaningless corporate slogans. Why not make it 10? Answer: They probably had to stop what they’re doing to watch the Daily Show. But Cracked did…

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The name Google comes from a mathematical term? C’mon!

Over at Business Insider, they provide concise explanations as to why companies such as Yahoo, Skype, Twitter, and Apple have such curious names. For the literary bunch, Yahoo came from Jonathan Swift’s canonical work, Gulliver’s Travels. And Pandora comes from the name of a Greek goddess who was a little too curious for everyone else in the…

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