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Educate Customers as to what they Really Want

Don’t tell people what they must have, Educate Customers as to what they Really Want. As an expert in what you do, you know what’s possible, what’s reasonable, and what’s effective in your field. You have the education, the experience, and the know how that has enabled you to be in the business that you’re…

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Find Your Unique Value

One of the first steps to developing any type of effective marketing is to develop whats called your ‘unique value proposition’. That’s just fancy business lingo for what makes your company awesome. It’s the promise of value to be delivered when a client is interacting with your company, your product, or your service. It’s the primary…

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BNI Networking

There are a multitude of different marketing groups out there. Sometimes it’s just a group of 4 or 5 good friends and sometimes it’s a group that’s grown to 20 or 30 people in size. We belong to one called BNI or Business Networking International. The Chapter we belong to is the Legacy Group in…

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Marketing Nightmares

In honor of Halloween, we thought we’d share with you a scary marketing nightmares that may just keep you up at night!

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Perk! Beverage Package Design

Introducing the exciting new energy drink, PERK! A sparkling chilled coffee drink that will re-java-nate your day. It’s available in vanilla and a luscious mocha flavor, my personal favorite. If you’re a coffee freak like me you’ll love it. It comes loaded with the same amount of caffeine as two cups of coffee. Also included…

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