Communication is key to success. Start with great Service, make your service well-defined and allow the marketing plan to grow organically from there. For example, take the attorney-referral website, Who Can I Sue. In a Time Magazine article by Siobhan Morrissey, the company’s usefulness is questioned more than it is substantiated. Curtis A. Wolfe, Ft….
Read More →Outbound marketing is like awful karaoke, which I know is a bit redundant. Karaoke is always awful, and that’s why some people love it. There are those who think it’s a great time to annoy others. Luckily, they are in the minority. The ironic cover of “Free Bird” or just one more girl who thinks…
Read More →The headline is a quote from the 1942 film Yankee Doodle Dandy. James Cagney plays the lead role. But pop culture aside, everyone appreciates a warm thank you. Take Cimetta Design’s recent experience with the company Rainforest Beverages, for example. Leading up to the December 2012 release of the new sparkling coffee drink, PERK!, Cimetta…
Read More →Ft. Lauderdale, Fla. – Weaned on social media and plenty of scandal supplied by public figures, the younger generations may become very private individuals. Politicians transmit personal data over the internet that most 14 year-olds know would get them in trouble. Then we add prospective employers combing the internet to the mix, and what we have…
Read More →The answer to the question, “Why do we market our business,” is simple: to increase revenue. Revenue allows us to grow our company, hire more employees, open new locations, contribute to our economy and therefore to the forward march of everyone. Advertising, marketing, and publicity. Under the right program, these investments provide great returns. And…
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