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The Hipster a typical customer…

We are a culture of individualists. America has always championed the individual in a way many other countries don’t, consecrating expression of self through both economic and civil avenues. When we think of an American, a picture of a rugged frontiersman comes to mind, clad in a Davy Crockett hat and wielding an ax. But…

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The Guerrilla Marketing Trend

It costs roughly $10,000 for a billboard a month, $180,000 for a 30 second T.V. Ad, and $500+ for a radio spot — and none of these prices include the costs of production, developing the marketing strategy, copy-writing, voice talent, graphic design, sound editing and all the other costs associated with these ventures. These are all (expensive) ways to…

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Businesses will only use Helvetica font in the future…thanks, Facebook…

Business Insider argues that businesses will only use Helvetica font in the future. The reason is that the font works well mentally with us humans, it’s even immune to size manipulation. Business Insider notes Facebook as being a prime propagater of Helvetica’s trendiness internationally. Since so many people use Facebook, in other words, the font is…

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Anticipating graphic design trends…

The website Jennery put out its prognostications for design trends come the new year. While some trends noted aren’t germane to graphic design – print publications going digital is making the word “design” rather like an accordion – there is one trend that I wish to underscore: minimalist design. When a user reports that a website…

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