Thought I’d share this write-up entitled Anatomy of a Logo: Elements That Make a Logo Great. Here are some article highlights: 1. Visual element: This section’s title would benefit more from being called, “Presentation.” You want to have a consistent and comprehensive presentation that is easy for the consumer to digest and to remember. 2….
Read More →You know what type of wine moves the most volume? The bottles that have an animal logos on it. The reason why isn’t too difficult to deduce: people like animals. Throughout the course of the human experience, we become conditioned to certain customs. For example, you meet someone, you shake their hand and you say…
Read More →When you ask someone for their favorite color, you usually get back in response the usual suspects: blue, green, pink…whatever is in the 8-pack Crayola box. (Any Cerulean fans out there?) But when it comes to your website, choosing a color template is not as distilled as boys err towards blue and girls err towards pink…
Read More →Remember the Johnny Carson show? Even the question itself will soon become extinct. Nevertheless, the last time a televised cigarette commercial ran was during the great Mr. Carson’s program. In 1971, President Richard Milhous Nixon signed a law into effect that banned the use of commercial advertising. The law came about out of fear that…
Read More →I came across an article from 2009 entitled, “Who will be the John Lennon of Social Media?” In this article, the writer discusses how the negative and positive components of people come alive through the anonymity that the internet affords us. But what of those who choose to stand tall and speak from our own…
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