Thanks to Fast Company for releasing this exclusive excerpt from The Guide to Going Viral – Advice from Jonah Berger from his latest book, Contagious: Why Things Catch On. These are six easy-to-learn, easy-to-share ways for your business to earn the audience that it needs to thrive. 6 “STEPS” To Making Ideas, Products Go Viral…
Read More →Like things that are cute? Us, too. That’s why we thought you’d enjoy this video wherein a five year-old gives his First Impressions on a number of company logos. The raw honesty this kid displays goes to show how kids filter through logos and brands at an early stage. And which brand does such a great…
Read More →Remember the Johnny Carson show? Even the question itself will soon become extinct. Nevertheless, the last time a televised cigarette commercial ran was during the great Mr. Carson’s program. In 1971, President Richard Milhous Nixon signed a law into effect that banned the use of commercial advertising. The law came about out of fear that…
Read More →Gone are the days of Setting it and Forgetting it. You’d spend time once a year designing a yellow page ad and that was about it. Unless you had a large advertising budget then it would turn into a once a month ordeal. Things are still the same but different. When you had to pay…
Read More →Facebook Reaches 1 Billion Users. That is a “1” followed by nine zeroes. My goodness. Many writers place this milestone in the context of how the company’s shares are growing. Not me. A social media user transforms him- or herself into a commodity. They then market themselves. Let’s say that you own a business. You…
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