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The Power of Fonts

  I bet you never considered why educational essays are in Times New Roman or why it is improper to use Comic Sans on a commercial billboard. Choosing what kind of font to use can be a deadly decision for a marketing company. It can mean the difference of a consumer buying your product or…

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Customer Service: a Life Lesson

“Customer Service”, let me tell you about Big Charlies Gun and Jewelry. A tough name for a really tough looking guy. He doesn’t have a website and he doesn’t seem to advertise but if you google him he seems to come up all over the place. He’s a big scary guy who must bend the scales…

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Make Yourself Easy to Contact!! (A Rant)

When I first started in business most businesses had one phone and a person to answer it. Somehow you seemed to always be able to reach someone and talk to them. Technology and population have advanced since those old days. Everyone seems to have an office number, a fax number a cell phone number, and…

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Slogans are meaningless and usually sound crazy – This article has a game inside! *Must read!*

Trip Wire Magazine compiled a list of company slogans that they think are “catchy and creative.” Having read the list, I’ve concluded that slogans are usually empty statements that need to be supplemented with a good product, interesting advertising, et al.. If read or heard in a vacuum, slogans seem like words uttered by a paranoid schizophrenic….

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The Guide to Going Viral – Advice from Jonah Berger

Thanks to Fast Company for releasing this exclusive excerpt from The Guide to Going Viral – Advice from Jonah Berger from his latest book, Contagious: Why Things Catch On. These are six easy-to-learn, easy-to-share ways for your business to earn the audience that it needs to thrive. 6 “STEPS” To Making Ideas, Products Go Viral…

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