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New Website Technology

The latest customer wave in web design are business owners expressing dissatisfaction with their old websites. None of them have been recent productions, but rather websites that have been developed a number of years ago. It is easy to understand their dissatisfaction, as they are comparing their antiquated products with the continually updated products surrounding them….

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Sales Promotions

Alright…yeah, P.T. Barnum’s infamous quote is a bit more colorful than that, but the ideal behind this revelation lead to an interesting Sales Promotion turning point in the relationship between businesses and their customers.

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Demonstrate Shared Value

A couple posts ago, we spoke about the significance of Shared Value to brand loyalty. Consumers who see their services supplemented with some sort of social utility are far more likely to place emphasis on which business helps them achieve their desires. The question is, how does a business and demonstrate shared value in a…

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Building Brand Loyalty & Shared Value

The recession in 2008 saw an immediate tightening of spending on the part of the average consumer. Brands that were enjoying a large and consistent customer base suddenly found their interaction with said group to be at best, sporadic. This led many businesses and corporations to question the value of brand loyalty in today’s marketplace,…

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Social Media: It’s utility in business promotion

Small businesses everywhere are turning to social media to promote their developing businesses. Why? The pros of Social Media: Its free! Everyone, especially the owner of a business, is trying to save money in any way they can and this is an awesome way to do that while still promoting your business. Its popular. When…

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