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Using Tumblr for Business

Last Night, Steven Colbert of the Colbert Report, had a great interview with David Karp, Founder and CEO of tumblr. Other than reviewing David Karp’s astounding history of going from high-school drop out to the CEO of a company bought out for $1.1 billion by Yahoo, they joked around a bit about what is on tumblr….

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Am I being Watched?

Am I being watched? When Outbound Marketing does work, it’s creepy. Pulling into my drive way, on my way back from the store, I cracked my car door open to the sound of whistling. At first, I was sure it was someone trying to get my attention. Looking around, not spotting anyone, I mimicked the whistle…

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Avoid Eating Print Jobs

    If you’ve ever done any print marketing, you’ve probably heard the term “Eating a Job”. Typically, it means that a drastic mistake has been made by someone during the process of creating a marketing piece. Technically you as the customer have the ultimate responsibility. We all know however that the customer is always…

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Fingers do the walking?

Now a days, marketing can be boiled down into two categories: Outbound Marketing and Inbound Marketing. Outbound Marketing is the aggravating, expensive, and ineffective stuff that we all despise. Commercials, postcard campaigns, cold calls; all of the marketing techniques that interrupt and force themselves in front of us and especially others. Five to ten years ago, that…

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Paper!

Twenty years ago, before everything went digital, paper was more of a consideration than it is today. Technology has completely flipped the way businesses consider their paper products and what paper products that they decide are necessary.

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