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Facebook Ads: Where do I start?

The story of Facebook’s IPO is well-known. A social media giant, arguably the first of its kind, is about to make its debut as an overvalued and over-anticipated investment opportunity. Within a month the stock lost over a quarter of its value; within three it was valued at less than half of its IPO price….

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Social Media: It’s utility in business promotion

Small businesses everywhere are turning to social media to promote their developing businesses. Why? The pros of Social Media: Its free! Everyone, especially the owner of a business, is trying to save money in any way they can and this is an awesome way to do that while still promoting your business. Its popular. When…

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The Guerrilla Marketing Trend

It costs roughly $10,000 for a billboard a month, $180,000 for a 30 second T.V. Ad, and $500+ for a radio spot — and none of these prices include the costs of production, developing the marketing strategy, copy-writing, voice talent, graphic design, sound editing and all the other costs associated with these ventures. These are all (expensive) ways to…

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Using Tumblr for Business

Last Night, Steven Colbert of the Colbert Report, had a great interview with David Karp, Founder and CEO of tumblr. Other than reviewing David Karp’s astounding history of going from high-school drop out to the CEO of a company bought out for $1.1 billion by Yahoo, they joked around a bit about what is on tumblr….

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The Importance of a Social Media Presence for Businesses

With new technology comes new business demands. Social media sites, such as Facebook and Twitter, operate as an all-in-one marketing, advertising, and information resource for companies. Thus the  importance of a social media presence for businesses is elevated. Without a social media presence, your website is like an advertisement standing still in a moving crowd.

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