Our client came to us to design, develop and reinvigorate the brand and create a series of bottle designs for a traditional El Salvadorian rum, Ron Guazapa, and its sister Rum, Ron Don Fabio.
Having a long history where it originated and wanting to target a higher-end consumer, we worked with our client and looked at a multitude of styles and printing techniques to create something unique.
We revitalized the brand with a new logo and developed a beautiful and classy label that is printed right onto the bottle to give the bottle a premier and exclusive look and feel to reflect its rich history.
Guazapa is an outstanding rum that hails from the lush mountains of El Salvador. We were happily challenged with the task of designing and developing a new logo, brand, and bottle design to refresh Guazapa’s image while, at the same time, sticking close to the brand’s deep roots and El Salvadorian culture.