To develop an attractive brand, labels and packaging for a new line-up of Sparkling Chilled Caffeinated Coffee Drinks to be sold in higher-end Grocery Stores. The product line-up included two flavors, mocha and vanilla in both sweetened and sugar free varieties.
Our solution was to offer a high-end looking package geared towards an adult market. Further appealing to an older demographic with several alcohol recipe being offered on the website and other marketing materials – encouraging it’s use as a cocktail mixer.
To hit the high-end look, we used a foil label with six color printing and a glass bottle. The label was die cut with a wave at the top just to create a unique look without adding much to the cost. The actual bottle was simply a stock item, keeping costs down for the customer.
If you’re a coffee freak like me you’ll love it. It comes loaded with the same amount of caffeine as two cups of coffee. Also included in the line up is a No Sugar version called PERK! ZERO, with the same great flavors.