Many times an athlete will cause a headache or two for their organization by voicing their opinion on contentious topics. Social media makes it easier to speak out on-the-fly about whatever it is one is thinking. Dallas Mavericks owner Mark Cuban was fined $25,000 for grumbling over NBA officiating. And sometimes players are fined for…
Read More →The answer to the question, “Why do we market our business,” is simple: to increase revenue. Revenue allows us to grow our company, hire more employees, open new locations, contribute to our economy and therefore to the forward march of everyone. Advertising, marketing, and publicity. Under the right program, these investments provide great returns. And…
Read More →The Shoulders of Giants Edwin Land foresaw humanity’s “latent interest in each other.” Decades prior to the internet, something spoke to Mr. Land about file sharing and interactive engagement. He wanted these services to be a part of Polaroid, the company he founded in 1932 as Land-Wheelwright Laboratories, and which later was changed to Polaroid…
Read More →Third-century B.C. mathematician Archimedes said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” Archimedes and Cimetta Design: Two Minds as One At Cimetta Design, our creed is that if we handle your company’s online marketing program, your company shall reach the world. Call…
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