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Start with great service, the marketing plan follows

Communication is key to success. Start with great Service, make your service well-defined and allow the marketing plan to grow organically from there. For example, take the attorney-referral website, Who Can I Sue. In a Time Magazine article by Siobhan Morrissey, the company’s usefulness is questioned more than it is substantiated. Curtis A. Wolfe, Ft….

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Shoulders of Giants

The Shoulders of Giants Edwin Land foresaw humanity’s “latent interest in each other.” Decades prior to the internet, something spoke to Mr. Land about file sharing and interactive engagement. He wanted these services to be a part of Polaroid, the company he founded in 1932 as Land-Wheelwright Laboratories, and which later was changed to Polaroid…

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