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The Guerrilla Marketing Trend

It costs roughly $10,000 for a billboard a month, $180,000 for a 30 second T.V. Ad, and $500+ for a radio spot — and none of these prices include the costs of production, developing the marketing strategy, copy-writing, voice talent, graphic design, sound editing and all the other costs associated with these ventures. These are all (expensive) ways to…

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The Importance of a Social Media Presence for Businesses

With new technology comes new business demands. Social media sites, such as Facebook and Twitter, operate as an all-in-one marketing, advertising, and information resource for companies. Thus the  importance of a social media presence for businesses is elevated. Without a social media presence, your website is like an advertisement standing still in a moving crowd.

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Slogans are meaningless and usually sound crazy – This article has a game inside! *Must read!*

Trip Wire Magazine compiled a list of company slogans that they think are “catchy and creative.” Having read the list, I’ve concluded that slogans are usually empty statements that need to be supplemented with a good product, interesting advertising, et al.. If read or heard in a vacuum, slogans seem like words uttered by a paranoid schizophrenic….

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The Boston Celtics Logo

The Boston Celtics Logo – If someone came to me and said, “Well, I need you to design a logo of an Irish guy for a basketball team called The Celtics,” then I’d probably over-think the whole image. Shoes with buckles? C’mon. A pipe? What about how kids perceive the logo? Luckily Red Auerbach, the…

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The evolving ways to create dynamic package design…

The website Brand Packaging published a thoughtful article on the ways that package design is changing. No longer are words such as “Bigger,” “Better,” and “Bolder” moving products the way that they used to move products. The reason for this is due to a different generation of consumers. Consumers nowadays are numb to the appeals…

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