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The Power of Fonts

  I bet you never considered why educational essays are in Times New Roman or why it is improper to use Comic Sans on a commercial billboard. Choosing what kind of font to use can be a deadly decision for a marketing company. It can mean the difference of a consumer buying your product or…

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The Boston Celtics Logo

The Boston Celtics Logo – If someone came to me and said, “Well, I need you to design a logo of an Irish guy for a basketball team called The Celtics,” then I’d probably over-think the whole image. Shoes with buckles? C’mon. A pipe? What about how kids perceive the logo? Luckily Red Auerbach, the…

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The evolving ways to create dynamic package design…

The website Brand Packaging published a thoughtful article on the ways that package design is changing. No longer are words such as “Bigger,” “Better,” and “Bolder” moving products the way that they used to move products. The reason for this is due to a different generation of consumers. Consumers nowadays are numb to the appeals…

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Chevy robot puppy defies the “So ugly, it’s cute” rule of dogs…

…sure, I’m biased, but look at The Chevy Robot puppy. Even in the wince-worthy world of Isaac Asimov’s I, Robot, this mechanized Scrappy-Doo wouldn’t be anybody’s best friend.

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Businesses will only use Helvetica font in the future…thanks, Facebook…

Business Insider argues that businesses will only use Helvetica font in the future. The reason is that the font works well mentally with us humans, it’s even immune to size manipulation. Business Insider notes Facebook as being a prime propagater of Helvetica’s trendiness internationally. Since so many people use Facebook, in other words, the font is…

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