I don’t know if you’re a fan, but last night I was catching up with my favorite series: The Game of Thrones. Holy expletive, is it awesome. During the latest episode, between all the dragons, castles, and shocking weddings (watch the series to get the reference), one of the characters said something that helped me…
Read More →Twenty years ago, before everything went digital, paper was more of a consideration than it is today. Technology has completely flipped the way businesses consider their paper products and what paper products that they decide are necessary.
Read More →When I first started in business most businesses had one phone and a person to answer it. Somehow you seemed to always be able to reach someone and talk to them. Technology and population have advanced since those old days. Everyone seems to have an office number, a fax number a cell phone number, and…
Read More →Trip Wire Magazine compiled a list of company slogans that they think are “catchy and creative.” Having read the list, I’ve concluded that slogans are usually empty statements that need to be supplemented with a good product, interesting advertising, et al.. If read or heard in a vacuum, slogans seem like words uttered by a paranoid schizophrenic….
Read More →Thanks to Fast Company for releasing this exclusive excerpt from The Guide to Going Viral – Advice from Jonah Berger from his latest book, Contagious: Why Things Catch On. These are six easy-to-learn, easy-to-share ways for your business to earn the audience that it needs to thrive. 6 “STEPS” To Making Ideas, Products Go Viral…
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