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Twitter may not have as big of an audience as Facebook, but it is still an equally important platform for businesses to utilize. Creating and using a Twitter account gives you free access to an audience of several million people, that alone should get you tweeting. But just having an account is not going to do you much good, you need to understand how to use it in order to grow your business.

1. Build Awareness
If you want to get recognized and increase awareness of your brand, Twitter is a great way to do this. It works for any company as it costs no money and is user-friendly. In order to accomplish this, you need to build a loyal following. This is easier said than done of course, but you can start by following others in hopes they will follow back. Another thing you can do is tweet interesting content and attach the appropriate hashtag at the end of your tweet. For example, you may post a joke about summer and at the end you should type #joke #humor #summer. That way, when someone searches for any of those terms, they may stumble across your tweet and decide to retweet it, follow you, or both.

2. Build Community
Once you have a solid audience, it is a good idea to stay in touch in order to keep them around and possibly bring in more followers. Reply to tweets, retweet on a daily basis, and create updates that promote discussion. Twitter is used to share thoughts, ideas and information with one another and helps bring like-minded individuals closer together. Understand your audience and what they want so you can share information they will find worth reading.

3.Increase Viral Potential
Since Twitter is so easy to use and share information, it gives your words more potential to be spread. All it takes is a click of a button for someone to share a tweet with their followers. Taking part in Twitter discussions can help your business reach millions of people at a very fast rate.

4.Promote Sales and Blog
Although Twitter is perfect for sharing news and fun facts, it should also be used for promoting your business. Share your blog posts, sales, coupons, and any company news. It is the best way to keep your customers updated and stay fresh in their minds. Let’s face it, businesses aren’t using social media just for fun, they want to connect with people in order to encourage a sale. Twitter helps you do just that by driving more traffic to your website to hopefully gain you more customers and business.

5. Learn & Gain Insight on Competitors
Other than talking about your own business, you can find out a lot of information by reading tweets. Your competitors will be posting their news and sales, so keep an eye on them and see what they are up to. It is also a good way to stay current on industry trends and business news overall.

There are millions of people on Twitter everyday so don’t miss out on this large audience. Be consistent with your updates and put forth the effort to truly connect with your followers. It may take time, but it will be worth it in the end.

Don’t forget about customizing your Twitter and other social media pages. Adding background images to your Twitter page and Cover photos to your Facebook and Google+ page will help set you apart from everyone else. If you don’t know how or don’t have time to design one yourself, we can do it for you. Visit and contact us for a consultation.

infographic sources:,

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About the Author

Xavier Cimetta

Xavier Cimetta is part owner and the head Designer/Front-end developer at Cimetta Design, Inc. As an entrepreneur and work-a-holic, his mission is to help fellow entrepreneurs & businesses design beautiful brands, websites, packaging and experiences to reach their goals.

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