The unbelievable ability to communicate that social media, technology and the internet has availed to us has revolutionized almost every aspect of our lives. We now have all the information known to man at our finger tips. The only problem: the funnel of our attention, images become the focus.
Marketing and the economy have transformed. Transformed into what the great Seth Godin calls an attention economy:
“Attention from those interested and able to buy is worth more now than ever before. Companies like Google, Amazon, Daily Candy, Netflix, Target, along with many more traffic in attention. It’s their primary asset. Individuals are also valued and respected in large measure by the quality of attention and trust they earn from their publicity.” -Seth Godin
We have these infinite streams of information flowing by us and our customers. How do we pull a user’s attention?
Images Become the Focus.
The easiest and most effective way is imagery. It’s that one thing that helps break up and pull focus from users – especially from that twitter waterfall of words. And luckily, Twitter has helped.
Twitter’s new setup allows users to better showcase the image, which is most likely the topic of a post with an image. This allows for marketers to really support the brunt of a tweet with a visual, reinforcing your message.
It has the real potential to improve your audiences’ experience and provide that extra boost you may need for your content.
If you need help with imagery or direction for your social media, give us a call for a free consultation.