The recession in 2008 saw an immediate tightening of spending on the part of the average consumer. Brands that were enjoying a large and consistent customer base suddenly found their interaction with said group to be at best, sporadic. This led many businesses and corporations to question the value of brand loyalty in today’s marketplace,…
Read More →In the era of social media, word of mouth is becoming increasingly important to businesses’ reputations and to the ability to develop brand loyalty. A hashtag attached to a string of 140 characters can refer or turn away any number of customers, making one frequently forgotten concept even more important: Be Nice.
Read More →With new technology comes new business demands. Social media sites, such as Facebook and Twitter, operate as an all-in-one marketing, advertising, and information resource for companies. Thus the importance of a social media presence for businesses is elevated. Without a social media presence, your website is like an advertisement standing still in a moving crowd.
Read More →If you’re planning, in any way, to move your businesses marketing in the right direction, you know connecting with people and marketing on the internet is the way to go. Today, the internet is what keeps business income moving. And your website should be at the wheel. The first step in the right direction is a…
Read More →The internet is just amazing, isn’t it? We have all the knowledge of the world at our fingertips. As well as instant connection to anyone, anywhere. But what is this ease of communication and overwhelming blast of information really doing to us and our ability to attract customers and get attention? In this great video…
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