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How to Manage Email for Business

You’re managing your employees…you’re developing your product…you’re busy leading, guiding, and operating your business. You’re stuffed to the gills email inbox? Who’s got time for that? Elizabeth Grace Saunders, author of The 3 Secrets to Effective Time Investment: How to Achieve More Success With Less Stress, said it best: “Your career will be made on…

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Building Brand Loyalty & Shared Value

The recession in 2008 saw an immediate tightening of spending on the part of the average consumer. Brands that were enjoying a large and consistent customer base suddenly found their interaction with said group to be at best, sporadic. This led many businesses and corporations to question the value of brand loyalty in today’s marketplace,…

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Be Nice,

In the era of social media, word of mouth is becoming increasingly important to businesses’ reputations and to the ability to  develop brand loyalty. A hashtag attached to a string of 140 characters can refer or turn away any number of customers, making one frequently forgotten concept even more important: Be Nice.

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The Importance of a Social Media Presence for Businesses

With new technology comes new business demands. Social media sites, such as Facebook and Twitter, operate as an all-in-one marketing, advertising, and information resource for companies. Thus the  importance of a social media presence for businesses is elevated. Without a social media presence, your website is like an advertisement standing still in a moving crowd.

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What Should Your Website Accomplish?

If you’re planning, in any way, to move your businesses marketing in the right direction, you know connecting with people and marketing on the internet is the way to go. Today, the internet is what keeps business income moving. And your website should be at the wheel. The first step in the right direction is a…

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