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Keep Your Website Safe From Hackers

If you have a website, it can become such a headache if it gets hacked into. It not only makes you paranoid, but it puts many businesses main source of leads at risk; potentially taking your website offline for an extended amount of time until you can get the site back up and running. To make…

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Demonstrate Shared Value

A couple posts ago, we spoke about the significance of Shared Value to brand loyalty. Consumers who see their services supplemented with some sort of social utility are far more likely to place emphasis on which business helps them achieve their desires. The question is, how does a business and demonstrate shared value in a…

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Choosing your Website Address

Choosing your website address (or addresses) is one of your most important business decisions when it comes to your online branding. Your website address, or URL, is a vital virtual internet asset that can improve a client or potential client’s access and ability to access your website and brand. This includes both improving the memorability…

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How to get your Product into Walmart

Walmart is the largest employer in the United States. Combined, its parking lots are about the size of Tampa, Florida, and its annual revenue is about $405 billion, making it the 23rd largest economy in the world. This behemoth of a company holds significant clout in the retail world, and presents a huge opportunity to…

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Be Nice,

In the era of social media, word of mouth is becoming increasingly important to businesses’ reputations and to the ability to  develop brand loyalty. A hashtag attached to a string of 140 characters can refer or turn away any number of customers, making one frequently forgotten concept even more important: Be Nice.

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