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What Should Your Website Accomplish?

If you’re planning, in any way, to move your businesses marketing in the right direction, you know connecting with people and marketing on the internet is the way to go. Today, the internet is what keeps business income moving. And your website should be at the wheel. The first step in the right direction is a…

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Am I being Watched?

Am I being watched? When Outbound Marketing does work, it’s creepy. Pulling into my drive way, on my way back from the store, I cracked my car door open to the sound of whistling. At first, I was sure it was someone trying to get my attention. Looking around, not spotting anyone, I mimicked the whistle…

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Outbound Marketing, 7 Secret tips

You’ve finally done it! You’ve started your business or revamped your service to satisfy your target customer. All you need now is to get the word out. Your business has a quality product or service for a competitive price that would find remarkable success — if only your potential customer base knew about it. So…

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Avoid Eating Print Jobs

    If you’ve ever done any print marketing, you’ve probably heard the term “Eating a Job”. Typically, it means that a drastic mistake has been made by someone during the process of creating a marketing piece. Technically you as the customer have the ultimate responsibility. We all know however that the customer is always…

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Fingers do the walking?

Now a days, marketing can be boiled down into two categories: Outbound Marketing and Inbound Marketing. Outbound Marketing is the aggravating, expensive, and ineffective stuff that we all despise. Commercials, postcard campaigns, cold calls; all of the marketing techniques that interrupt and force themselves in front of us and especially others. Five to ten years ago, that…

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