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Brand Value

This is back from 2009, but it’s worth noting that some brands are irreplaceable. Since Michael Jordan is turning 50 come this February 17th, I thought I’d commemorate His Airness by commenting on Jordan’s revolutionizing of athlete branding. Brand Value? It was in 2009 that the Air Jordan brand surpassed the $1 billion mark, making…

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Written by: cimetta

Company needs a motto

Company needs a motto and a catchy logo. Can’t come up with it yourself? Pay someone else to come up with it (*cough* Cimetta Design *cough*). Cracked posted their 9 most meaningless corporate slogans. Why not make it 10? Answer: They probably had to stop what they’re doing to watch the Daily Show. But Cracked did…

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Smart phones

NBC News covers an experience of Dr. Eric Topol, who happened to be on an airplane when a passenger was having a heart attack. Dr. Topol had an app on his iPhone that could perform a cardiogram. Smart Phones, bringing about more efficient (better) health care. Experiences such as Dr. Topol’s are leading those in the…

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Written by: cimetta

Facebook Censorship…

  I could end the article there, but that would be withholding. For the same reason that an employee with undiagnosed Tourette’s Syndrome can be fired from an office is the same reason that Facebook can edit their pages however they wish. [Editor’s note: An employee diagnosed with Tourette’s Syndrome is protected under the Americans…

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Written by: cimetta