An e-mail signature (like ours above) is like a digital business card. It should be a reflection of what your business is about while providing all the basic information needed to contact you. We use e-mail everyday, why not use it as a marketing tool? It is a very inexpensive way to initiate communication and drive more traffic to your website. There is no specific format to follow when creating an e-mail signature, but we have the tools necessary to produce one that will stand out.
The most important part is to include your Basic information.
- Company name
- Your name
- Your title
- Website hyperlink
- Phone/Fax number
- e-mail address
- logo or slogan
This basic information is the foundation of your signature, but there is so much more you need to think about. A signature must be informative, attractive, and effective. If you are missing any of these then you’re probably in need of a signature remodel. Below are some extra elements that should be incorporated in a signature in order to gain more recognition and traffic.
Social Media Icons
Including links to your company’s social media pages will encourage people to click on them and follow you. Be sure to keep all pages up to date in order to keep people interested. You want them to like what they see when they click these icons otherwise it won’t benefit you.
If you have a blog (which every business should) add the feed to your signature. A blog can attract more people to your site and get them interested in your brand. A feed is constantly changing as you add new content so it will catch people’s attention and draw them in.
Our company e-mail signature is used by everyone that works at our company. However, each individual person adds their own contact information above it. Below is an example from Ken Cimetta, owner of Cimetta Design.
An e-mail signature should not only look great, but should act as a successful marketing tool. Here at Cimetta Design, We love helping your business look good and achieve success. Like our e-mail signature? We can help design one just as impressive for you.