Now a days, marketing can be boiled down into two categories: Outbound Marketing and Inbound Marketing. Outbound Marketing is the aggravating, expensive, and ineffective stuff that we all despise. Commercials, postcard campaigns, cold calls; all of the marketing techniques that interrupt and force themselves in front of us and especially others. Five to ten years ago, that…
Read More →I don’t know if you’re a fan, but last night I was catching up with my favorite series: The Game of Thrones. Holy expletive, is it awesome. During the latest episode, between all the dragons, castles, and shocking weddings (watch the series to get the reference), one of the characters said something that helped me…
Read More →It’s all around you, there’s no place to escape. It’s in the chair you’re sitting on and the pen you use. It’s in everything and design is coming for you! You can’t run and you can’t hide because I’m a designer.
Read More →I bet you never considered why educational essays are in Times New Roman or why it is improper to use Comic Sans on a commercial billboard. Choosing what kind of font to use can be a deadly decision for a marketing company. It can mean the difference of a consumer buying your product or…
Read More →Many businesses now have a blog. This trend should not be overlooked; rather, this trend should be understood. Why should a business have a Blog. It serves multiple purposes: 1. A blog allows your business to communicate with your customers. 2. A blog allows your business to communicate with your employees. 3. A blog expands…
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