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BNI Networking

There are a multitude of different marketing groups out there. Sometimes it’s just a group of 4 or 5 good friends and sometimes it’s a group that’s grown to 20 or 30 people in size. We belong to one called BNI or Business Networking International. The Chapter we belong to is the Legacy Group in…

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Sales Promotions

Alright…yeah, P.T. Barnum’s infamous quote is a bit more colorful than that, but the ideal behind this revelation lead to an interesting Sales Promotion turning point in the relationship between businesses and their customers.

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The Hipster a typical customer…

We are a culture of individualists. America has always championed the individual in a way many other countries don’t, consecrating expression of self through both economic and civil avenues. When we think of an American, a picture of a rugged frontiersman comes to mind, clad in a Davy Crockett hat and wielding an ax. But…

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How to get Attention on the Internet

The internet is a fickle beast, discarding trends as soon as they come. We’ve seen this time and time again, with the overnight success and subsequent rejection of the Kony viral marketing campaign, the Harlem Shake craze, Owling, Planking, (Batmanning??); the list of gerunds can go on and on. So when something on the internet…

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Choosing your Website Address

Choosing your website address (or addresses) is one of your most important business decisions when it comes to your online branding. Your website address, or URL, is a vital virtual internet asset that can improve a client or potential client’s access and ability to access your website and brand. This includes both improving the memorability…

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