Always keep the ‘Long Term Game’ in Mind. Avoid making snap, short-term choices that’ll hurt your name, your business, your product or that’ll turn off potential clients.
Don’t tell people what they must have, educate them as to what they really want.
As an expert in what you do, you know what’s possible, what’s reasonable, and what’s effective in your field. You have the education, the experience, and the know how that has enabled you to be in the business that you’re in. Your customers don’t have any of this.
One of the first steps to developing any type of effective marketing is to develop whats called your ‘unique value proposition’. That’s just fancy business lingo for what makes your company awesome.
It’s the promise of value to be delivered when a client is interacting with your company, your product, or your service. It’s the primary reason a prospect should buy from you.
There are a multitude of different marketing groups out there. Sometimes it’s just a group of 4 or 5 good friends and sometimes it’s a group that’s grown to 20 or 30 people in size.
We belong to one called BNI or Business Networking International. The Chapter we belong to is the Legacy Group in Weston, Florida, which has 45 or so members and meets in the Weston Hills Country Club every Thursday Morning at 7:00 AM. Unlike some of these other groups who often have loose rules, BNI is an organization that scrutinizes its members and has very high standards. They expect a lot from you but, in turn, do a lot for you.