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The Hipster a typical customer…

We are a culture of individualists. America has always championed the individual in a way many other countries don’t, consecrating expression of self through both economic and civil avenues. When we think of an American, a picture of a rugged frontiersman comes to mind, clad in a Davy Crockett hat and wielding an ax. But…

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How to get Attention on the Internet

The internet is a fickle beast, discarding trends as soon as they come. We’ve seen this time and time again, with the overnight success and subsequent rejection of the Kony viral marketing campaign, the Harlem Shake craze, Owling, Planking, (Batmanning??); the list of gerunds can go on and on. So when something on the internet…

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Demonstrate Shared Value

A couple posts ago, we spoke about the significance of Shared Value to brand loyalty. Consumers who see their services supplemented with some sort of social utility are far more likely to place emphasis on which business helps them achieve their desires. The question is, how does a business and demonstrate shared value in a…

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Choosing your Website Address

Choosing your website address (or addresses) is one of your most important business decisions when it comes to your online branding. Your website address, or URL, is a vital virtual internet asset that can improve a client or potential client’s access and ability to access your website and brand. This includes both improving the memorability…

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How to get your Product into Walmart

Walmart is the largest employer in the United States. Combined, its parking lots are about the size of Tampa, Florida, and its annual revenue is about $405 billion, making it the 23rd largest economy in the world. This behemoth of a company holds significant clout in the retail world, and presents a huge opportunity to…

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