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New Website Technology

The latest customer wave in web design are business owners expressing dissatisfaction with their old websites. None of them have been recent productions, but rather websites that have been developed a number of years ago. It is easy to understand their dissatisfaction, as they are comparing their antiquated products with the continually updated products surrounding them….

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Sales Promotions

Alright…yeah, P.T. Barnum’s infamous quote is a bit more colorful than that, but the ideal behind this revelation lead to an interesting Sales Promotion turning point in the relationship between businesses and their customers.

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The Hipster a typical customer…

We are a culture of individualists. America has always championed the individual in a way many other countries don’t, consecrating expression of self through both economic and civil avenues. When we think of an American, a picture of a rugged frontiersman comes to mind, clad in a Davy Crockett hat and wielding an ax. But…

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How to get Attention on the Internet

The internet is a fickle beast, discarding trends as soon as they come. We’ve seen this time and time again, with the overnight success and subsequent rejection of the Kony viral marketing campaign, the Harlem Shake craze, Owling, Planking, (Batmanning??); the list of gerunds can go on and on. So when something on the internet…

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Demonstrate Shared Value

A couple posts ago, we spoke about the significance of Shared Value to brand loyalty. Consumers who see their services supplemented with some sort of social utility are far more likely to place emphasis on which business helps them achieve their desires. The question is, how does a business and demonstrate shared value in a…

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