I was walking through JCPenney’s one day and passed by the women’s department. There I saw a man sitting on the floor with his laptop while his wife was shopping for clothes. I had to laugh, but as funny as that was, it really does illustrate what this generation is becoming. Now you don’t see many people lugging their laptops into retail stores, but you do see a lot of people on their cell phones. And what are they all doing exactly? Well, anything from texting to playing games to surfing the internet. In fact, internet usage by way of mobile device has almost doubled in the last year, going from 4.3% to 8.5%. Making Your Business Mobile has become a necessity. This may seem like old news, but it changes the way companies should do business. Think about how people hear about your product or service. If you have a website (and you definitely should if you own a business) you should make it a necessity to be sure your site is set up for mobile viewing.
Let’s say for instance you are out with your friends and someone mentions a great product they bought from a website. They then search for that website on their phone to show their friend. If that website isn’t compatible with mobile devices, that company would have missed an opportunity to gain a new customer. Don’t let that be your business. You may not sell products on your website, but no matter what type of business you have, it is crucial to make it accessible to everyone no matter what medium they use. You never know when someone will try to look you up or stumble across your website.
When it comes to mobile usage, people are using tons of apps to save time and organize their life. There seems to be an app for everything whether it be to organize your daily tasks or help you to lose weight. Businesses are even using them to simplify their work tasks. So if apps are so popular, why not create one for your business? People are going to be using their phones anyway, you might as well make it easier for them to do business with you. Now maybe you don’t know how to make one yourself, but hiring a programmer to create one for you may prove beneficial. If you think creating an app could help your business read this article from cbsnews about building an app.
Has your business gone mobile? Making Your Business Mobile is necessary If not, maybe it’s time to do so.
infographic source: http://blog.intuit.com/trends/how-small-business-has-gone-gaga-for-mobile/