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You may not be Irish, but that doesn’t mean you can’t go green to celebrate St. Patrick’s Day. The origin of the holiday comes from the saint named Patrick (you probably could have guessed that part) who brought Christianity to the people. The shamrock, which is now associated with St. Patrick’s day, was originally used by St. Patrick to explain the holy trinity. The shamrock also signifies the rebirth of spring and is worn by the Irish to show pride in their heritage. Leprechauns are also a symbol of the holiday, they don’t really have anything to do with the origin, but relate more to the Irish Celtic beliefs.

So it seems the overall theme here is the color green. And in honor of St. Patrick’s Day I’d like to share some ways for your business to get more green.

  • If you run a restaurant: try offering green colored food and beverages
  • If you work in retail: sell holiday shirts or have a sale on all green apparel
  • Dress for the holiday: Ask employees to dress in green instead of the usual work attire
  • Offer a discount: Give 10% off to people who wear a green shirt to your store
  • Go green: Make customers feel like they can make a difference. Plant a tree when someone spends $100 or more.

All of these are examples of simple changes you can make to get involved with the holiday. Changing things up every now and then gets people more interested in what you have to offer. The same ideas can be used for every other holiday. Obviously make sure it relates to the holiday, green colored food for Valentine’s day probably wouldn’t work too well.

So go ahead and get your green on and go green for St. Patty’s day. And then prepare for the upcoming season. Don’t forget that spring officially starts March 20th and April Fools is shortly after that.


About the Author

Xavier Cimetta

Xavier Cimetta is part owner and the head Designer/Front-end developer at Cimetta Design, Inc. As an entrepreneur and work-a-holic, his mission is to help fellow entrepreneurs & businesses design beautiful brands, websites, packaging and experiences to reach their goals.

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