Now a days, marketing can be boiled down into two categories: Outbound Marketing and Inbound Marketing. Outbound Marketing is the aggravating, expensive, and ineffective stuff that we all despise. Commercials, postcard campaigns, cold calls; all of the marketing techniques that interrupt and force themselves in front of us and especially others. Five to ten years ago, that…
Read More →Trip Wire Magazine compiled a list of company slogans that they think are “catchy and creative.” Having read the list, I’ve concluded that slogans are usually empty statements that need to be supplemented with a good product, interesting advertising, et al.. If read or heard in a vacuum, slogans seem like words uttered by a paranoid schizophrenic….
Read More →Ok, so what is a mobile push blog? It’s a blog medium that is pushed out to your mobile subscribers, who have chosen to opt-in to receive your content. The blog is on a mobile optimized site and the user is connected by receiving a linked invitation via text message. We’re suggesting that you consider…
Read More →You can come up with all types of creative ideas for marketing your company, but if all of your marketing efforts are not coordinated using integrated marketing it may not be successful. Taking advantage of all media outlets is essential in building brand awareness and rising above your competitors. So if you have a…
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