Trip Wire Magazine compiled a list of company slogans that they think are “catchy and creative.”
Having read the list, I’ve concluded that slogans are usually empty statements that need to be supplemented with a good product, interesting advertising, et al..
If read or heard in a vacuum, slogans seem like words uttered by a paranoid schizophrenic. In short, Slogans are meaningless and usually sound crazy.
See what I mean?
…I mean, “we.”
Slogans are nothing without a great logo and advertising campaign and of course, a quality product. But if you feel your product would benefit from a slogan then at least follow these rules:
- Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
- Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
- Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
- Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
- Keep it simple. Use proven words and short keywords. Though one word is usually not enough.
Image Source: Just Do It.