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The year was 1875. Bass & Co. Brewery: The world’s first trademarked logo. The first company ever to do so, in fact. Why? Because that year the Trade Mark Registration Act of 1875 passed, that’s why.

Evidence that a logo, name, product, etc. actually was your own original content would be accepted prima facie, that is, at face value. All you had to do was provide sufficient evidence at first glance that the property was your own, and so long as no one could provide a legitimate rebuttal then the trademark is yours.

A Bass employee waited overnight just to ensure that the Bass logo was the number one registered trademark. You see, back in the 19th century, Bass beer was the highest selling beer in the UK. The beer was so popular, James Joyce even remarked upon its logo in his masterpiece, Ulysses. 

Need help designing a logo? Sure ya do! That’s what Cimetta Design does, after all, and we’re happy to help you. Just give Cindy a call at 954-680-4584 to have yourself a free consultation.

…and mention James Joyce’s Ulysses for a 50% discount on your free consultation.

Image Source: Bass.


About the Author

Xavier Cimetta

Xavier Cimetta is part owner and the head Designer/Front-end developer at Cimetta Design, Inc. As an entrepreneur and work-a-holic, his mission is to help fellow entrepreneurs & businesses design beautiful brands, websites, packaging and experiences to reach their goals.

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