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How to Spark your Creativity and Get Past Creative Blocks

  A new business is usually developed from the result of a genius idea someone thought up one day. The initial idea may be creative or good enough to gain attention, but after awhile it may be difficult to come up with new ideas. Creativity is something that comes and goes, it isn’t easily forced….

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Perspective is Everything

Perspective is more important than people think. This video from Ted Talks with Rory Sutherland explains how you can say the same thing in a different way and change the way people react to it. He opens up the conversation by discussing the ban of cigarette smoking at parties. Sometimes you may want to just…

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Written by: cimetta

We Create Effective E-mail Signatures

  An e-mail signature (like ours above) is like a digital business card. It should be a reflection of what your business is about while providing all the basic information needed to contact you. We use e-mail everyday, why not use it as a marketing tool? It is a very inexpensive way to initiate communication…

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Written by: cimetta

How to Market Your Product with Social Media

  Social media allows the customer to take the wheel and show businesses what they want. It has transformed the way products are marketed today and has specifically changed the cosmetic market. Estée Lauder recently held a poll on their Facebook page for their brands MAC and Bobbi Brown where they asked customers to vote…

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Written by: cimetta

Klout Score

  You may have heard of a Klout score before, but what is it exactly? Basically, it is a score from 1-100 that measures your social influence on others based on your web interactions. The higher your score, the greater your influence. It is made up of three things: True Reach (the amount of people…

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Written by: cimetta