Press Releases | Web, Graphic, Product, Logo & Package Design

Press Releases

There is no room to whine when Wine Tasting Miami's involved!

Corporate Identity

Wine Tasting Miami, with the diligent and encompassing help of Cimetta Design, has recently cannon balled into the whirlpool of wine wisdom and information that resides on the internet. Standing prominently above their competitors in both experience and comprehension of the wine craft, Wine Tasting Miami's savvy wine connoisseurs both respect and understand wine to the highest degree.

Wine Tasting Miami, it-self, is a company whose aim is to expand the aficionados´ knowledge of wines by accessing all the sectors in the wine industry and seeking the evolution thereof, so that the enjoyment of wine reaches all its consumers.They are firm believers in serving wine properly; in the proper pairing of food and wines and in the various tastes and types of wine. For this reason, they wish to share their knowledge with you, their customers, so that the largest number of persons possible may benefit from this and so that wine may be appreciated in the proper manner.

With the assistance of their new, fresh look and state-of-the-art website, thanks to the marvelous web and graphic design work of Cimetta Design, their dreams of accurate and legitimate knowledge of the wine craft spreading world-wide is on the brink of blooming.



Expect NOTHING for Christmas

Corporate Identity

Lauderdale, FL, November 25, 2009 --(PR.com)-- Replacing the lump of coal as a gift idea; a box of absolutely Nothing can be the perfect gift for the bad boy in your family. If you think that's too harsh you can give them a box with a free t-shirt or you can throw something else in the box to make it more exciting. You can even buy nothing with a gift card which can contain the gift of your dreams.

Nothing is the perfect party gift. A gag gift that offends no one and can buy for only $4.99. How many times have you offered to bring something to a party only to have your host tell you to bring Nothing. Just imagine the look on their face when you do.

NOTHING is the brain child of Ken Cimetta owner of Cimetta Design Inc. a full service graphic design company in South Florida. The concept was originally developed as a promotion for his design studio in the mid 90's. NOTHING is a box attractively designed to sell a product. Even if the the product is NOTHING, the box looks like it's really something. Most boxes in the grocery store are designed to give a product a higher perceived value. They brandish slogans like 10% more, low calorie, new improved and dozens of other slogans and gimmicks to make you buy the product over it's competitor. The Box is an exercise in marketing strategy.

"I had a proof of the box sitting on my desk and an old customer of mine fell in love with the idea," said Ken Cimetta. He though it would be the next "Pet Rock." "We started a company and displayed the box at a trade show. The whole thing started taking off. People loved it. Unfortunately my partner became ill and died. His death was a shock, so I shelved the project. A couple of years later I was showing it to an attorney friend of mine. He loved the idea too. We started another company printed the boxes and t-shirts and got set up to do business. I was disappointed when my partner moved out of town and again Nothing happened. I haven't heard from him in a year so I decided to move on without him."

Now in the face of potential law suits over NOTHING, Ken is taking his product and offering it on the internet and is marketing it as the perfect gag gift idea or just a great gift idea in general. Will he be sued for NOTHING? "We will see," said Ken, "the web site was just launched, and there's really NOTHING to lose yet."



Roboanimatronics: Branding 2.0

Corporate Identity

Southwest Ranches, FL, June 22, 2007 --(PR.com)-- All mascots for large corporations create a brand and a memory hook that keeps their messages at the top of the viewers' mind. Animal "spokesthings", such as the Aflac duck, the Geico gecko, and the Exxon tiger, are firmly ingrained in consumers' minds. Of course, large corporations have large budgets to capture these real and animated creatures on film. The costs for producing a ten-second clip of a running tiger can add up quickly. To start, you'll first need an experienced cinematographer who is not allergic to cats. Then add the two grips, five tiger handlers, travel expenses, food for the crew, licenses, and insurance coverage to the budget. Of course, then there is the tiger itself, preferably tamed with plenty of food in his belly – you don't want him to be hungry. At that point, the budget can be running into the $50,000 range, and that's for ten seconds of a tiger running. Animated characters can cost a small fortune as well – especially when they're fully integrated into commercials with audio and visual effects, music, and voice talent.

These company spokesthings do not have to be animated in order to leave a lasting image in a prospective customer's mind. When they are used in print for corporate and business branding, they have a tremendous impact and create an unbelievable memory hook with potential clients. Cimetta Design, a print and web design studio located in Southwest Ranches, FL, has broken through both the creativity and price barrier with “roboanimatronics.” Roboanimatronics are produced using Autodesk 3ds Max, creating various brand images and characters at a reasonable price. While animating these characters can be expensive, using them for print ads, brochures or a web site can have an incredible impact with little impact on the budget. They are built on a wire frame and can be posed in a assortment of positions, allowing for a huge variety of material to be created at a relatively low budget. With no shortage in supply of creativity and over six decades of experience, Cimetta Design not only can work with clients' ideas, they can also supply clients with unique, innovative ideas for promotion.

Their latest roboanimatronic was the “I-Thing”, created for I-Prints of Weston, a large format printing company. The I-Thing is being used on the company's stationery, business cards, web site and direct mail campaign. A cute, little robot-like character created in bright colors, he can be posed in a number of positions to illustrate the advertising message. Once the character grabs your attention, potential clients cannot help but read the whole message to satisfy their curiosity.

Living in an era of massive visual impact, we as consumers are constantly bombarded with visual images and messages via print, computers, television, clothing, and more. Almost everything carries some type of branding; in order to stand out from the pack, companies need to have something memorable to represent the face of your company. The characters that Cimetta Design invent do just that. See these things, and learn more about roboanimatronics for yourself at the company's website, Cimetta Design, Inc.