Last Night, Steven Colbert of the Colbert Report, had a great interview with David Karp, Founder and CEO of tumblr. Other than reviewing David Karp’s astounding history of going from high-school drop out to the CEO of a company bought out for $1.1 billion by Yahoo, they joked around a bit about what is on tumblr. (See video below)
During the interview, they danced around talking about some of tumblr’s more ‘colorful’ content. But just what is tumblr and is it a viable solution for marketing your business?
What is tumblr?
You can think of tumblr as a mash-up between WordPress and Facebook. A micro-blogging platform with much of the functionality of a social media service. You’re able to post a wide range of content to, what Wikipedia calls, a ‘short-form’ blog. Once posted, you can allow the world to view your feed, which they can like, share, and spread.
Very much like a WordPress site, the owner of a tumblr blog has control over to choose much of their blog’s features from their dashboard. They are able to customize the look of their blog as well as post their own content and post content of other tumblr blogs that they’re following. These posts consist of everything from images, videos, animated gifs, audio and short pieces of writing.
It’s one of the most mobile-friendly social platforms and can be accessed directly from the Web with a private website address, whereas Facebook content is available only to its registered users. Because of this, tumblr content can get indexed by search engines, which increases search visibility. And according to Entrepreneur:
Tumblr hosts nearly 65 million blogs, garnering nearly 17 billion page views per month. In terms of engagement, tumblr is second only to Facebook when it comes to the average amount of time users spend on the site.
And you can top this all off with the fact that the service is free!
Sounds great, right? But is there any advantage to using tumblr for business?
Using Tumblr for Business
Let me first preempt the meat of this article with this statement: I love tumblr.
It’s a fantastic service that has become a staple in the internet landscape.
I don’t want to imagine an internet without it. (Hell hath no fury like a tumblr[er?] scorned). But back to the question, is there any advantage to using tumblr for business? Yes and no.
Just like what we said in our article on How Marketing has Changed, marketing, and especially internet marketing, isn’t successful with just one thing and there isn’t a single recipe that works for everyone.
Do I think tumblr is a good substitute for a quality, CMS based business website? No.
Do I think tumblr is better than not having an internet presence? Yes.
Is a tumblr blog a good addition to your internet marketing artillery? Possibly.
Like every other venture in business, it all comes down to your return on investment. Will spending your time on a tumblr blog provide any value to your potential customers?
First off, the large majority of the service consists of an audience age 25 and younger. If your target market is a bit older, it may make more sense to focus your efforts on your main site and other social media like twitter and facebook.
Tumblr is also a bit more limiting than a WordPress blog, especially if your content will consist mainly of longer articles. However, if you have a lot of great product images or visual and audio content that you think your potential prospects would like, tumblr may be a valid area to broaden your businesses reach.
Below is a great video by Netbiz (you can subscribe to them here) that walks you through how to set up your very own tumblr blog as well as how to connect it you your twitter account:
Tumblr offers your business many free tools to your marketing tool belt. And if it is optimal for your business, and harnessed the right way, it can help your marketing message spread like Rebecca Black’s Friday on Friday.
Subscribe to us and stay tuned for our next installation of tumblr for business, where we’ll walk you through, step by step, on how to make you’re very own tumblr blog. We’ll also be reviewing a couple of top tips on how best to start marketing your tumblr content and cross promoting that content with other social media and your website.
What do you think? Comment below!
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