The internet is just amazing, isn’t it? We have all the knowledge of the world at our fingertips. As well as instant connection to anyone, anywhere. But what is this ease of communication and overwhelming blast of information really doing to us and our ability to attract customers and get attention? In this great video…
Read More →Trip Wire Magazine compiled a list of company slogans that they think are “catchy and creative.” Having read the list, I’ve concluded that slogans are usually empty statements that need to be supplemented with a good product, interesting advertising, et al.. If read or heard in a vacuum, slogans seem like words uttered by a paranoid schizophrenic….
Read More →Thanks to Fast Company for releasing this exclusive excerpt from The Guide to Going Viral – Advice from Jonah Berger from his latest book, Contagious: Why Things Catch On. These are six easy-to-learn, easy-to-share ways for your business to earn the audience that it needs to thrive. 6 “STEPS” To Making Ideas, Products Go Viral…
Read More →Back in 2010, Chipotle had some strange language on their bags that sparked some attention. It turns out that the language was Latin and referred to as Lorem Ipsum or Greek text. It is something we as a design studio are very familiar with, but many people may not even know what it is….
Read More →Effective Marketing Strategies with an influential brand that stands out is not an easy task. It requires hard work and endless amounts of trial and error. What is it exactly that makes one brand so much better than another? That is not a simple question with just one answer, it really depends on so many…
Read More →
