The teenagers busily tapping their touch-sensitive cell phone screens are writing ad-copy. They don’t even know it, but they are refining a business skill that may be harvested in years to come. Social Media Gives Teens Vital Business Skills. Parents and older passers-by may glower at these “connected” youths. To older generations, social media seems like a useless activity; often have I heard people lament that artificial online relationships are replacing vital face-to-face interactions necessary to succeed later on in life.
Older generations are in for a shock.
Social media has become the preferred method of advertising, of marketing, of educating the consumer about products and services. And who better trained to perform these tasks then the generation weaned on them. Kids today, having cell phones and computers before they are teenagers, have been performing these duties for years, gratis. These children have been sharing articles and products and videos with multitudes of people, in essence doing the marketing for companies. Market research (demographics) is built-in to social media sites such as facebook. Cross-promotion free-of-charge occurs via tweet within seconds.
Good riddance word-of-mouth, hello word-of-keyboard.
