HTC’s Powerful Marketing Campaign
Creating a product is one thing, but getting people to buy it is another. That is why marketing and ad campaigns are so important. Think about all the stupid commercials you see on TV that sometimes leave you with thinking “They really couldn’t have come up with something better?” Well, HTC has launched a new [...]
Laws That Choke Creativity
This video from Ted Talks discusses the restrictions put on content and how it limits creativity. Lessig starts off by telling three stories that centralize around a similar argument. One of the examples is about the invention of airplanes and how it posed the threat of “trespassers” on people’s property. The law that applies to [...]
Global Issues with Google’s Privacy Policy
Google is a powerful company and most people use Google to search for anything and everything on the internet. So when I hear that France is having issues with Google and their new privacy policy enacted this year, that could lead to some problems. The France regulators are questioning whether or not Google’s privacy policy [...]
4 Marketing Strengths of Small Businesses
Small businesses may think that larger corporations have it all. They have enough money to spend on countless advertising campaigns, a well-known brand and experience to back it all up. Even though this may be true, big businesses may be able to learn a thing or two from these mom-and-pop shops. Just think about it, [...]
Keeping Up With Technology
Technology changes so fast it can sometimes be hard to keep up. The newest thing now is “touchless” technology. You may be familiar with the Kinect which is a game console where you don’t need a controller, instead a sensor tracks your body movements and you become the controller. Well, a similar idea is being [...]
4 Social Media Mistakes
Social Media may seem like a pretty straightforward thing, but there are many misconceptions about it. 1. Social Media is only for personal use and reconnecting with friends Facebook is great for talking to friends and posting funny pictures, but it goes way beyond that. Businesses need to have a presence on Facebook as well [...]
An Interview with Apple’s Designer
Apple is one of the most innovative companies today. It has become very well-known all over the world and businesses of all types are trying to recreate the success they have attained. There was a recent interview with Apple’s head designer, Johnathan Ive, explaining what principles he feels businesses should live by. He had some [...]
Making Your Business Mobile
I was walking through JCPenney’s one day and passed by the women’s department. There I saw a man sitting on the floor with his laptop while his wife was shopping for clothes. I had to laugh, but as funny as that was, it really does illustrate what this generation is becoming. Now you don’t see [...]
The FDA Takes Over Package Design
Designing your new package can be an exciting process, especially if you are a creative individual. There are endless possibilities when it comes to picking the colors, graphics and framework of the package. But sometimes this process isn’t totally up to you. That is what is happening now with tobacco companies and cigarettes. According to [...]
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