I came across an article from 2009 entitled, “Who will be the John Lennon of Social Media?” In this article, the writer discusses how the negative and positive components of people come alive through the anonymity that the internet affords us. But what of those who choose to stand tall and speak from our own brand?
Companies use social media to project a company culture; and company culture is the foundation of a company’s success. A proper compass within a business guides both the staff and the consumer. A company’s core beliefs are their Commandments, so to speak. It is an objective foundation of what one stands for that allows for proper measuring of whether one approves or disapproves of an action. Without objective criteria, one relinquishes their right to commentate.
No less than the advertising great David Ogilvy authored a list of dictums for his company to follow. These rules are not only pithy, they are entertaining. Here is a personal favorite of mine: “You cannot bore people into buying your product; you can only interest them in buying it.”
By using your social media for instruction as well as entertainment, you will achieve the most traction, the most ROI, the most brand loyalty. Be the great person that you are, sell that wonderful product or service that you have, and you will surely enjoy some instant karma.
Honesty and integrity are the renewable energies that fuel a society. Like your parents always told you, be yourself; the consumer appreciates it.
Image Source: John Lennon.