When you ask someone for their favorite color, you usually get back in response the usual suspects: blue, green, pink…whatever is in the 8-pack Crayola box. (Any Cerulean fans out there?)

But when it comes to your website, choosing a color template is not as distilled as boys err towards blue and girls err towards pink (Pampers logic). You are projecting a brand, creating an image, and marketing a product.

So study up on what certain colors due to people’s jellysacs; or, at least what people who get surveyed time and time again respond with regarding colors.

Here is a great breakdown of color psychology and how colors affect the human mind, and there is even a nifty product rundown that substantiates why companies may go with this or that palette.