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The Guerrilla Marketing Trend

It costs roughly $10,000 for a billboard a month, $180,000 for a 30 second T.V. Ad, and $500+ for a radio spot — and none of these prices include the costs of production, developing the marketing strategy, copy-writing, voice talent, graphic design, sound editing and all the other costs associated with these ventures. These are all (expensive) ways to…

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Using Tumblr for Business

Last Night, Steven Colbert of the Colbert Report, had a great interview with David Karp, Founder and CEO of tumblr. Other than reviewing David Karp’s astounding history of going from high-school drop out to the CEO of a company bought out for $1.1 billion by Yahoo, they joked around a bit about what is on tumblr….

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What Should Your Website Accomplish?

If you’re planning, in any way, to move your businesses marketing in the right direction, you know connecting with people and marketing on the internet is the way to go. Today, the internet is what keeps business income moving. And your website should be at the wheel. The first step in the right direction is a…

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Getting attention.

The internet is just amazing, isn’t it? We have all the knowledge of the world at our fingertips. As well as instant connection to anyone, anywhere. But what is this ease of communication and overwhelming blast of information really doing to us and our ability to attract customers and get attention? In this great video…

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Fingers do the walking?

Now a days, marketing can be boiled down into two categories: Outbound Marketing and Inbound Marketing. Outbound Marketing is the aggravating, expensive, and ineffective stuff that we all despise. Commercials, postcard campaigns, cold calls; all of the marketing techniques that interrupt and force themselves in front of us and especially others. Five to ten years ago, that…

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