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10 Commandments of Effective Package Design

I don’t really want to get biblical so let’s just say that I’ve been doing packaging for a long time. And the one thing that has been reconfirmed for me more than anything else through countless product launches is that the packaging of your product will be a critical element of your products success.

As the first thing that your potential customer interacts with, your package design is the face of your product and, more often than not, the factor that will get or lose you the sale.

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Amazon is Changing the Game: The Next Evolution in Shopping

It had seemed that we were at the end of the age of the “retail store” – but instead we are on the brink of a retail revolution. What does this mean and where could it take us?

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Educate Customers as to what they Really Want

Don’t tell people what they must have, Educate Customers as to what they Really Want. As an expert in what you do, you know what’s possible, what’s reasonable, and what’s effective in your field. You have the education, the experience, and the know how that has enabled you to be in the business that you’re…

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Perk! Beverage Package Design

Introducing the exciting new energy drink, PERK! A sparkling chilled coffee drink that will re-java-nate your day. It’s available in vanilla and a luscious mocha flavor, my personal favorite. If you’re a coffee freak like me you’ll love it. It comes loaded with the same amount of caffeine as two cups of coffee. Also included…

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How to get your Product into Walmart

Walmart is the largest employer in the United States. Combined, its parking lots are about the size of Tampa, Florida, and its annual revenue is about $405 billion, making it the 23rd largest economy in the world. This behemoth of a company holds significant clout in the retail world, and presents a huge opportunity to…

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