The website Brand Packaging published a thoughtful article on the ways that package design is changing. No longer are words such as “Bigger,” “Better,” and “Bolder” moving products the way that they used to move products. The reason for this is due to a different generation of consumers. Consumers nowadays are numb to the appeals…
Read More →…sure, I’m biased, but look at The Chevy Robot puppy. Even in the wince-worthy world of Isaac Asimov’s I, Robot, this mechanized Scrappy-Doo wouldn’t be anybody’s best friend.
Read More →Many businesses now have a blog. This trend should not be overlooked; rather, this trend should be understood. Why should a business have a Blog. It serves multiple purposes: 1. A blog allows your business to communicate with your customers. 2. A blog allows your business to communicate with your employees. 3. A blog expands…
Read More →This is back from 2009, but it’s worth noting that some brands are irreplaceable. Since Michael Jordan is turning 50 come this February 17th, I thought I’d commemorate His Airness by commenting on Jordan’s revolutionizing of athlete branding. Brand Value? It was in 2009 that the Air Jordan brand surpassed the $1 billion mark, making…
Read More →Bleacher Report listed their top 25 college basketball logos, and, lucky duck, FSU came in at number one. Take heart, UF fans, the Gators came in at 23, with UM coming in at 10. With March Madness just a fortnight away, what’s your favorite college hoops logo? I’m partial to the Texas El Paso Miners,…
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