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Adding Value with Less than Nothing

Hershey’s recently came up with a new chocolate bar called HERSHEY’S AIR DELIGHT. They claim that,”Your taste buds have never experienced chocolate bubbles like these”. I’m not sure if they charge more for the bubbles or not but what I am sure of is that if there are more bubbles, there’s less chocolate. That’s right….

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Frustrated about color?

Color is a surprisingly peculiar thing. It affects the way we judge different items and the feelings that we have when viewing them. Color has a huge effect on branding, by creating moods and feelings that influence us. It can be your vital piece when setting your marketing’s tone and how your audience and market accepts…

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Design is coming for you

It’s all around you, there’s no place to escape. It’s in the chair you’re sitting on and the pen you use. It’s in everything and design is coming for you! You can’t run and you can’t hide because I’m a designer.

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Eat bugs?

  That’s right! You read the title correct. Ento is a new company, based in England, that is trying to convince people to Eat Bugs. Insects provide nine times the amount of protein, eat alternative foods that we don’t, and take less land and energy to farm versus cattle. Makes sense when you look at…

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The Power of Fonts

  I bet you never considered why educational essays are in Times New Roman or why it is improper to use Comic Sans on a commercial billboard. Choosing what kind of font to use can be a deadly decision for a marketing company. It can mean the difference of a consumer buying your product or…

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