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The Hipster a typical customer…

We are a culture of individualists. America has always championed the individual in a way many other countries don’t, consecrating expression of self through both economic and civil avenues. When we think of an American, a picture of a rugged frontiersman comes to mind, clad in a Davy Crockett hat and wielding an ax. But…

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Building Brand Loyalty & Shared Value

The recession in 2008 saw an immediate tightening of spending on the part of the average consumer. Brands that were enjoying a large and consistent customer base suddenly found their interaction with said group to be at best, sporadic. This led many businesses and corporations to question the value of brand loyalty in today’s marketplace,…

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How to get your Product into Walmart

Walmart is the largest employer in the United States. Combined, its parking lots are about the size of Tampa, Florida, and its annual revenue is about $405 billion, making it the 23rd largest economy in the world. This behemoth of a company holds significant clout in the retail world, and presents a huge opportunity to…

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Using Tumblr for Business

Last Night, Steven Colbert of the Colbert Report, had a great interview with David Karp, Founder and CEO of tumblr. Other than reviewing David Karp’s astounding history of going from high-school drop out to the CEO of a company bought out for $1.1 billion by Yahoo, they joked around a bit about what is on tumblr….

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Magic of Typography.

I don’t know if you’re a fan, but last night I was catching up with my favorite series: The Game of Thrones. Holy expletive, is it awesome. During the latest episode, between all the dragons, castles, and shocking weddings (watch the series to get the reference), one of the characters said something that helped me…

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